Buyers Still See Brooklyn—Hip or Not—as the Manhattan Alternative

Great article on

My favorite points: 

Despite Brooklyn’s reputation as a hipster mecca, Robertson believes the stereotype is a bit played out. And new buildings soaring (along with some repurposed warehouses) in Williamsburg have helped price some of the “groovy” elements out of the neighborhood.

“There’s the stereotype of the hipster,” she said. “But there are a lot of young people who are professionals who work hard and are trying to make a name for themselves. They would be in Manhattan, but they can’t quite afford it yet. A lot of my clients are entering that stage in their careers where they can now afford their first homes.”

But there is a ray of sunshine behind the tired trope. Robertson believes the publicity and hype around the borough is a net positive.

“The stereotype can play to the advantage of Brooklyn,” she said. “Having that glamorized aura around the city is great—because investors and developers become interested. Brooklyn’s proved to be a trendy hub for young people, and developers say, ‘We should probably start investing.'”